All your existing customers must have complete knowledge about your brand and its products and this is why when you push your products or services to an existing customer, it will require less effort and time. It’s easy to sell products to existing customers Pushing a product to an existing customer is not only cheaper but it is easier as well. Well, you can get rid of all the expense involved in acquiring a new customer, if you try to convince an existing customer as the customer will already be aware of each and every aspect of your company. You need to make the customer familiar with your brand, you need to let them know what your company actually does and push your wide array of products and services to them. Why digital loyalty? Customer acquisition is costly You will be surprised to know that the cost of customer acquisition is five times that of retaining a customer. By keeping tabs on the customer value of our clients, we are always ready to craft bold statements and improve customer loyalty. Craft a bold statement At Saffron Edge, we know the potential a brand holds in order to build an authentic image and we focus on cultivating this image.
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In addition to this, we align the core values of our clients with larger causes to make the marketing efforts look more appealing. Marketing the core value We also work on building an appropriate identity of the brand of our clients that aligns with the customer’s needs in the best possible way. From going through the pain points of the customers to understanding their challenges, we analyze the customer base of our clients in a detailed manner. Source-Unsplash Marketing tactics used by Saffron Edge for improving digital loyalty Understanding the customers Instead of just throwing trending loyalty marketing techniques at our clients, we try to understand their customers first. We at Saffron Edge, use the digital loyalty approach in a precise manner so that customers will not only return back to your firm but they will also become your brand advocates. Because of the increasing need for loyal customers, most of the firms have started using loyalty marketing programs that focus on making customers succumb to repeat purchases with you. Digital Loyalty It doesn’t matter how many new customers you drive in or how well you are working on converting prospects into customers, if you don’t have a sustainable digital marketing strategy that helps you in increasing the base of loyal customers, you will never be able to get palpable results from your efforts. So, let’s take a look at these three important aspects of digital transformation to help you better understand the type of approach we use. In order to improve your digital presence, we function on three crucial parts that most digital marketers overlook. Source: Freepik The digital iceberg model Our digital iceberg model is one of the most successful models that proved to be successful for all of our clients who come to us in search of a transformation of their digital presence. And one such model that we have come up with for making the digital life of our clients easier is the digital iceberg model. Along with making sure that we are complying with what’s trending in the digital world and offering tailor-made solutions to every client, we also let our experts spend time coming up with new ways of improving the already established digital presence. Our company thrives on the latest tools and technologies along with the best digital professionals for strengthening the presence of our clients on the digital platform. This is why, instead of bearing the burden of making your firm shine on the digital platform, especially if you already have too much on your plate, partnering with Saffron Edge for making the most of the current digital marketing trends and optimizing your presence will be the best approach.
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With 1.7 billion websites on the internet, making your presence stand out of the crowd and appear on the top of the search results while providing an enhanced online experience can prove to be tough for you.
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But if we make a paradigm shift from the offline world to the online platform, we realize the competition is neck-wrenching. And with 4.57 billion people using the internet, you just can’t ignore the digital platform which has become a world in itself. Instead of bringing customers to where you are, the current era demands the firm to reach out to the masses. We are currently living in an era where the internet and technological evolutions are ruling the world. Each and every business out there needs to have a strong digital presence.